Coir is the pith element of the coconut husk or shell. It is considered the best organic, bio-degradable, environmentally friendly growing and soil erosion medium. Today world over, Sri Lanka is considered the best source for coir.

Straight-Line international’s contributions to the coir industry to help support the fact that Sri Lanka is the world’s best source of coir, is its own home grown brand COIR 365. Coir products under this brand carry the guarantee of availability, a single fixed price and a consistent above average standard of product quality exceeding international standards all year round.

COIR 365 is divided into three categories which are now not just manufactured to international standards as generic unbranded products but rather with branding by Straight-Line international..